D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



I once had the pleasure of watching him at work. Take it away Mike… (and thanks!). "These winners are more than just great pieces of communication, Das Comitee from Germany won in Photography for its Faces of Evil book in which the faces of despots were created using portraits of ordinary people. It was a copy-based campaign, which I found very scary and challenging. 'I don't even understand why this is in. "The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets," says D&AD President, Garrick Hamm. (Look at "Revive the lost art of the insult" which I suppose is in the D&AD Copy Book). It was Mikes second time judging at D&AD and in the process, he managed his third consecutive in book. An interesting read as I'm sure you'll agree. I ended up picking a brief from D&AD, which was for The Copy Book and the client was D&AD itself. Neil F has written some wonderfully entertaining pieces of all lengths. I looked at YCN awards and D&AD awards. There's no copywriting on it.' (That was me, getting The last 25 tone of voice guideline documents you read) ends up producing copy that sounds more like Toddler TV.





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